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BMW introduces in car UNO

A spray of uno cards being held up to the camera, with uno cards laying on a table in the background. With Zatu news logo in the foreground.

Ever thought about playing UNO in your car?

No, we’re not talking about pulling out the deck on the back seat during a road trip pit stop. Mattel, BMW, and AirConsole have teamed up to bring UNO to your car’s infotainment system – yes, you read that right. You can now play UNO directly on a BMW’s dashboard screen while your car is parked. But let’s be honest, folks, isn’t the real fun of UNO in the shuffle of cards, the sneaky reverse plays, and the classic “Draw 4” face-offs? Let’s dive into this quirky news and why, at Zatu Games, we think you should still stick to the good ol’ cards.

Drive and Play? Not Exactly…

The idea of gaming in your car sounds cool – until you realize it’s only for when the car’s parked. So, unless you’re the type to pull over in your BMW just to “Reverse” your partner back into a corner, it’s not exactly replacing your in-drive entertainment. Up to four passengers can join in using their smartphones as controllers while the game plays on the car’s central screen. But here’s the catch – each player secretly views their cards on their own phone screen. Not exactly the same vibe as everyone huddling around the dining table or shouting “UNO!” across the living room, right?

 

A hand holding a deck of UNO cards, including all of the special cards, skip, reverse, plus 4, wild, plus 2

In-Car UNO: Cool Tech, but Missing the Magic

The tech behind this is impressive – no denying that. BMW’s Senior VP of Digital Development, Stephan Durach, says it’s all about “enhancing the digital experience.” That’s fancy talk for “you can now make your passengers argue over who’s holding a Wild card while waiting for your next petrol stop.” But while it’s a fun concept, it misses the tactile, personal experience of actually holding those colourful cards in your hands.

The Real UNO Fun Still Lives in the Deck

Let’s be real – part of the joy of UNO is the dramatic “slap” of a Draw 4 card or the way your friends' faces twist when you hit them with a Reverse. The digital version just doesn’t capture that same spirit. And whether you’re camping, on a train, or just relaxing at home, the physical UNO deck is always ready for action. No need to park a BMW or fumble with smartphones – just grab your cards and go.

 

A Fun Gimmick, But Here’s Why We Still Love the Cards

This new partnership might be fancy, but it’s also a reminder of why classic games like UNO have stood the test of time. Sure, digital UNO on a BMW’s dashboard sounds futuristic, but for the price of a single car payment, you could stock up on dozens of actual UNO decks and have them ready for any road trip, game night, or family gathering. Plus, there’s something charmingly low-tech about a game that’s just as fun whether you’re 5 or 95, and it doesn’t need Wi-Fi, a screen, or a “parked” indicator to enjoy.

So, Next Time You Hit the Road, Take The Actual UNO!

Bring your UNO cards with you – the ones you can shuffle, slam on the table, and deal out in a flash. Whether it’s for quick games at a pit stop or a showdown in the tent at the end of the day, nothing beats the original. Swing by Zatu Games, grab your own deck (or two!), and get ready to unleash the Draw 4s and Reverses like it’s 1992. After all, when it comes to UNO, the real game is in your hands – literally.

 

News Source: Mattel, AirConsole, and BMW Group Announce World Premiere of UNO® Car Party! for In-Car Gaming.