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THE HISTORY OF ASMODEE
Asmodee was founded by Marc Nunès in 1995. The original aim was to develop their own board games, whilst also reaching out to smaller publishers and offering their publishing and distribution services to them. In the early days, their focus was mostly on developing the French market.
Fast forward to 2019 and Asmodee has become the second biggest board game publisher in the world, following Hasbro. After gaining investment from Montefiore in 2007, the company began to make their acquisitions within the industry. They've gone on to acquire several of the major board game publisher in the last decade.
In 2013, Asmodee was acquired by French private equity firm, Eurazeo, for €143 million. Eurazeo began searching for a potential buyer for Asmodee in early 2018, and announced by July 2018 that it was selling the company to another French private equity firm, PAI Partners at a price of about €1.2 billion.
FRANCHISES AND DISTRIBUTION
An early success for Asmodee was Jungle Speed, a card game created by Thomas Vuarchex and Pierric Yakovenko in 1991. Asmodee gained the rights to the game in 1998 and promoted it heavily to several toy stores and retail outlets in France - selling four million copies.
They now have several top-selling franchises under their ownership, such as Ticket to Ride, Dixit, Splendor, Arkham Horror and Dobble.
On the distribution side of the business, Asmodee aquired the largest hobby games distributor in the UK, Esdevium Games, in 2010. The Esdevium name remained in place until 2018, when the firm officially became known as Asmodee UK. The company supplies many of the UK's board game retailers with stock.
THE HISTORY OF ASMODEE
Asmodee was founded by Marc Nunès in 1995. The original aim was to develop their own board games, whilst also reaching out to smaller publishers and offering their publishing and distribution services to them. In the early days, their focus was mostly on developing the French market.
Fast forward to 2019 and Asmodee has become the second biggest board game publisher in the world, following Hasbro. After gaining investment from Montefiore in 2007, the company began to make their acquisitions within the industry. They've gone on to acquire several of the major board game publisher in the last decade.
In 2013, Asmodee was acquired by French private equity firm, Eurazeo, for €143 million. Eurazeo began searching for a potential buyer for Asmodee in early 2018, and announced by July 2018 that it was selling the company to another French private equity firm, PAI Partners at a price of about €1.2 billion.
FRANCHISES AND DISTRIBUTION
Asmodee was founded by Marc Nunès in 1995. The original aim was to develop their own board games, whilst also reaching out to smaller publishers and offering their publishing and distribution services to them. In the early days, their focus was mostly on developing the French market.
Fast forward to 2019 and Asmodee has become the second biggest board game publisher in the world, following Hasbro. After gaining investment from Montefiore in 2007, the company began to make their acquisitions within the industry. They've gone on to acquire several of the major board game publisher in the last decade.
In 2013, Asmodee was acquired by French private equity firm, Eurazeo, for €143 million. Eurazeo began searching for a potential buyer for Asmodee in early 2018, and announced by July 2018 that it was selling the company to another French private equity firm, PAI Partners at a price of about €1.2 billion.
ASMODEE ACQUISITIONS
Asmodee have acquired large number of board game publishers in the last few years. In 2014, the company agreed on a merger with Days of Wonder and Fantasy Flight Games. They then acquired the English rights to the Catan Game Series from Mayfair Games, creating Catan Studio Inc in the process. In 2016, Asmodee acquired Z-Man Games, Plaid Hat Games and Filosophia. These are just a few examples of the acquisitions made by Asmodee.
FROM THE BLOG
GAMES PUBLISHED THROUGH THE ASMODEE COMPANY
DOBBLE
£10.79Add to basket
Dobble is a quick to learn, easy to play card game where players have to find the matching image as quickly as they can! Each Dobble card features various images, each card having just ONE symbol in common with all the other cards. Quick thinking, a keen eye and a loud voice are all vital if you want to win.
JUNGLE SPEED
£11.44Out Of Stock
Your keen eye and swift hand can win the day if you can stop laughing long enough to catch your breath. Jungle Speed is a dexterity game for two to 10 players that seems simple enough and everyone will be playing minutes after you open the box. Once you start playing though, the chaotic action takes all your concentration.
FORMULA D
£38.89Add to basket
Formula D is a dice-rolling, grid movement game, with ongoing elements of press-your-luck. Up to 10 players take control of their own F1 car and race it around a multi-lane track. The game revolves around your gearbox, which is a physical, 3D device that even has a movable gear stick! Will you cross the line first?
SPLENDOR
£24.79Add to basket
Splendor, a game suitable for 2-4 players, is a fast paced, gem drafting, card development game that see players take on the role of gem merchants, battling through the renaissance to mine raw materials, transform them into precious stones and then sell them on to the rich and affluent.
T.I.M.E STORIES
£14.01Out Of Stock
T.I.M.E Stories is a narrative game, a game of "decksploration". Each player is free to give their character as deep a "role" as they want, in order to live through a story, as much in the game as around the table. But it's also a board game with rules which allow for reflection and optimisation. This game is from Space Cowboys.
DIXIT
£24.95Add to basket
Dixit is the winner of the 2010 Spiel dea Jahres Family Game of the Year Award. It's a game of imagination and interpretation. Dixit comes with 84 unique cards, each with wonderful, vivid and sometimes quite surreal artwork on them. The first to 30 points, or whoever has the most points when the deck runs out, is the winner.
DOBBLE
£10.79Add to basket
Dobble is a quick to learn, easy to play card game where players have to find the matching image as quickly as they can! Each Dobble card features various images, each card having just ONE symbol in common with all the other cards. Quick thinking, a keen eye and a loud voice are all vital if you want to win.
JUNGLE SPEED
£11.44Out Of Stock
Your keen eye and swift hand can win the day if you can stop laughing long enough to catch your breath. Jungle Speed is a dexterity game for two to 10 players that seems simple enough and everyone will be playing minutes after you open the box. Once you start playing though, the chaotic action takes all your concentration.
FORMULA D
£69.25Add to basket
Formula D is a dice-rolling, grid movement game, with ongoing elements of press-your-luck. Up to 10 players take control of their own F1 car and race it around a multi-lane track. The game revolves around your gearbox, which is a physical, 3D device that even has a movable gear stick! Will you cross the line first?
SPLENDOR
£24.79Add to basket
Splendor, a game suitable for 2-4 players, is a fast paced, gem drafting, card development game that see players take on the role of gem merchants, battling through the renaissance to mine raw materials, transform them into precious stones and then sell them on to the rich and affluent.
T.I.M.E STORIES
£14.01Out Of Stock
T.I.M.E Stories is a narrative game, a game of "decksploration". Each player is free to give their character as deep a "role" as they want, in order to live through a story, as much in the game as around the table. But it's also a board game with rules which allow for reflection and optimisation. This game is from Space Cowboys.
DIXIT
£24.95Add to basket
Dixit is the winner of the 2010 Spiel dea Jahres Family Game of the Year Award. It's a game of imagination and interpretation. Dixit comes with 84 unique cards, each with wonderful, vivid and sometimes quite surreal artwork on them. The first to 30 points, or whoever has the most points when the deck runs out, is the winner.